The 17 Best Ways to Increase Etsy Sales in 2023

With the increasing quantity of sellers that are on Etsy Your products and Etsy store may easily get overlooked by your competition.

With a number of successful shops and a six-figure enterprise, I tell that there are useful ways you can enhance sales on Etsy sales.

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Here are my top 17 strategies to increase your Etsy sales in 2023.

Best Ways to Increase Etsy Sales

• Etsy SEO can help you rank higher on Etsy

Etsy SEO is likely to be one of the most crucial ways to boost awareness of your products and shop. This will increase the number of Etsy sales.

You’ve probably heard about some aspects of ranking factors for your Etsy search engine. These include how the title and tags align with the buyer’s searching, the quality of your product is selling and how well it is reviewed by customers of your store and so on. They are essential in allowing your listings to appear at the top of Etsy results.

Check out the entire checklist of Etsy search ranking factors in my Etsy SEO guide here.

One of the primary methods I use for SEO on Etsy is to conduct a thorough keyword research. Keyword research involves discovering the terms that customers are searching for. Utilising the correct keywords, your product will be more prominent in Etsy search. The best way to locate them is using the autocomplete feature and the category function within Etsy.

Utilising the long-tail keywords, you can add them into the tag and title of your product’s listing. Be sure to:

The exact keyword should be used to the exact keyword in both tags and titles.

Make use of all 13 tags to increase your chances of appearing in the search results.

You should aim for more long-tail keyword phrases (2-4 words) since they face lesser competition. They are also therefore easier to rank

There are numerous other ways to enhance you Etsy search. I’ve prepared a complete tutorial for Etsy SEO for how to increase the chances of appearing on the search results page of GYC Etsy Academy. This is a complete list of the methods I utilised when constructing my six-figure Etsy shop.

• The Write High Product Description

A compelling and well-written description of the product will significantly increase the conversion rate.

There are three main reasons for the description of the product:

Ensure that shoppers are attracted to your products and services

Let the product demonstrate how it can make shoppers’ lives better or resolve their problems

• Get rid of barriers to buying

A lot of Etsy sellers do not think about these aspects and instead begin listing product attributes such as size, colour, and so on. They’re important however they may not be the most effective way to attract the interest of Etsy customers.

Through blending the body cream’s attributes with benefits for users, they will be able to imagine how they will use the product while being aware of the pertinent product attributes. This can increase the conversion rate.

• Snap eye-catching product photos

It’s not necessary to have a high-end DSLR to capture product images that are sold.

Natural lighting usually provides the most effective results. Make sure to avoid direct sunlight but instead light that has been reflections from other surfaces, light reflected through the thin curtains or light in the late afternoon or early morning. These will result in images which have less harsh shadows and more even lighting and ultimately, a better outcome.

Understanding how to edit photos is equally important. The pictures that come from your smartphone (or even the expensive camera) will not be flawless. Being able to edit images to make them brighter and more vibrant or to correct the colour could determine if the customer clicks on your product or not.

• Create New Products that Reach new customers

The addition of new products to your shop can provide many great benefits for your store:

The store’s freshness (which could help with Etsy SEO)

Customers are motivated to keep coming back (which could boost sales and increase conversion rates)

Find a new market segment (which could boost overall sales)

If you’re having less than 30-50 items One of the most effective options to enhance your store is to add more products.

• Reach new customers

There are likely to be some bestsellers in your store that appear to be popular with many customers. They are constantly sold with good reviews and feedback, and generate repeat customers. Take a look at the products carefully and observe the features that make them stand out. Reviewing the positive reviews for the products could be helpful. Then, you can make similar products with different colours material, colours such as wood, etc.

Another method to develop fresh products, is to look at what you can do to make a difference in your industry. Be attentive to the opinions of your customers on the internet. See if they have negative reviews on Etsy, Amazon, eBay and others. and on forums. Consider if there’s an opportunity to make a better product meet their requirements.

In the end, creating seasonal products can be a great way to get new customers. Create special versions of your products for Halloween, Christmas Easter, Christmas and more. It is a great possibility of increasing Etsy sales during these times.

• Concentrate On Products That Do Not Re-sell Well

They have already reached one of the toughest aspects that is traffic. Now, it’s time to figure the reasons they’re not selling, and to improve the current ones.

Poor photos, boring product descriptions, no details, and being too expensive or inexpensive are just a few possible causes.

This kind of listing could be the opportunity to enhance and improve your listing, increasing the likelihood of sales.

• Use Etsy Advertising For Fast Growth

Yes, it is expensive However, Etsy ads are among the easiest ways to go to boost your Etsy sales quickly If you’re doing it right.

A few simple ways to use Etsy advertisements:

• Promote your bestsellers first, because customers are more likely click on them and purchase them.
• Promote your mid-range items (those have sales, but not as many)
• Be sure to check regularly, especially at the beginning. Also, turn off any promoted listings that don’t make sales (especially those with high views but zero sales)
• Check to ensure that the cost isn’t more than your profit.

It is a great tool to utilise to run an event because customers are more likely to be converted.

• Create a brand that customers love

When you think of caffeine, Starbucks pops into your thoughts. Are you wearing sports shoes? Nike or Adidas.

Branding and awareness of the brand are among the most crucial elements of success for any business. It’s also among the areas that many handmade sellers ignore.

A lot of people believe that branding is simply the shop’s name logo, design of business cards However, it’s much way more. Branding encompasses all aspects of the image and the perception that you present your Etsy shop to the view the eyes of potential customers. It is more than just physical elements. Effective branding creates a distinctive personality for your store, helps set your business apart from others and creates trust and confidence with your potential customers.

• Make use of email marketing for long Time Customers

Marketing via email is among the most effective ways to establish lasting, long-lasting relationships with your clients. This means they are more likely to come back for their next purchases. Your store could be first thing to be on their mind whenever they require the product you offer.

It’s not allowed under Etsy rules to include your customers’ email addresses to your email list. Therefore, don’t do it!

Instead, ask to sign up. Send them a sign-up link to join your mailing list, and offer them a reward to sign up.

Be sure to not send the coupon too quickly. You don’t want them say “I had paid for the entire price, 30 minutes ago it was time to pay, and I now get a discount of 10% discount coupon I could have utilised?” Not a good feeling.

Establish a strong relationship with your customer by sending these emails:

• Welcome email
• A little extra to go along with the purchase (e.g. care guide)
• Ask them to write reviews, and do not be reluctant to call you in case there is any issue.
• Coupon code for purchase, to ensure they feel extra special, and also encourage future purchases
• Keep them updated with sales and new products

• Make A Sale In The Right Way

A sale can be the fastest way to earn additional sales. However, there are a few important things to remember so that you don’t be caught in traps.

The biggest errors sellers make is to conduct sales and offer discounts frequently enough that the customers are expecting them to do it. Online shoppers are very savvy. They are able to detect the prices and patterns, whether they are aware of it or not. Also, they won’t buy your items at all price if they knew they could be getting a discount within a week or two.

The discount is basically making the price your regular price, which will reduce profits.

Therefore, knowing the right time to offer discounts and when to not is essential.

Another issue is that many customers are fed up with the often overly-salesy terms. “Mega sale!”, “only today!”, “limited offer!”. In excess of using them or using them without intention can undermine the trust of your customers.

They are often “on sale” newsletters sent out by only one retailer online. Are you willing to pay full price for their goods?

• Create Product Bundle To Increase Order Size

Bundling your bestsellers with other items could increase the size of your order and also help you get rid of your shelves of surplus stock. Make sure the bundle is made sense. The items within the bundle may be of a similar design and target the same audience and often are combined (like notebooks and a pen).

The cost of the bundle should be reduced in comparison to purchasing the items individually.

Give a small freebie or gift to impress Your Customers

Reciprocity improves sales and keeps loyal customers.

Research has shown that consumers will be more inclined to return and buy a product in the event that they receive the gift of a small amount or a delightful surprise particularly for items that are handmade.

One of the best ways to impress customers is to give them small gifts. It could be a small sample of another well-known product that you sell in your store. Your customers can try the product, and they could return to buy the product.

However, this isn’t the time to think that more is better. Sometimes, you do not wish to “devalue” the product you offer. If you provide a similar product for sale at the same amount to your customer at no cost. They might be unsure if the product they are buying is worth the price in the beginning

Encourage repeat customers with coupon Codes

In the preceding newsletter section, coupons can be an effective method of entice your customers to come back to your online store.

In addition to the email, a different and simpler method to send them coupons is to use Etsy’s system for the “thank for your” coupon. Most often, a coupon of 10-15% will do the trick. In the end, you’ll want to save greater discounts (20-30 percent off) for major sales events such as Black Friday.

• Making Your Product Scarcer (Only 3 items left)

One of the methods I employ for the success of my Etsy store is creating a sense of scarcity. Etsy uses a red message “only 3 left and it’s on 8 carts” to create a sense of scarcity and a sense of urgency for buyers. They feel that should they act fast they could be unable to purchase the popular item.

Make sure you set on your list of top sellers to a minimum of 3 or less. This creates a strong sensation of urgency for potential customers at no expense to you. It’ll look like this jewellery result page for a search:

• Offer Free Shipping

On July 30 in 2019, Etsy changed the Etsy algorithm to give preference to items that have free shipping for orders over $35 or more.

The free shipping option will boost your search engine ranking and may boost sales for the Etsy store. A clear policy on shipping will also help. Learn more about why you should provide the free service here.

• Use Social Media in a responsible manner

Who’s not using Instagram and TikTok nowadays?

They can help increase your Etsy sales, if they are done correctly. But many sellers make the error of using them as sales tools and posting only photos of their products and hoping sales will come in. On the majority of social media platforms, users do not want to buy. Therefore, you might not receive the kind of engagement you’d like to see in the event that product photos are all you upload.

In the first place, create content that is entertaining or beneficial to people (and be sure to keep it tied to your business). If you are selling home decor then you could post information on how to style the furniture in your home. And If you are selling clothing stylistic tips are an excellent way to get started. If you’re selling something that is a product of the arts it is possible to create short videos to show the process behind the scenes.

• Write a Blog to generate External Traffic

A blog on your own is a long-term approach to attract relevant traffic that could eventually become profitable customers. Be prepared to invest long hours and the results might take several months or even years after. It’s not an easy method to boost Etsy sales.

The objective is to make your website rank on search engines such as Google and Yahoo or social media sites like Pinterest. In turn, these visitors will be directed to the Etsy shop.

Write blog posts that aid your clients whom you are targeting. If they’re looking to find information, you are able to show your expertise as an authority and give them the information they’re searching for. If you are doing it correctly you could even get their email address and then send the information to an Etsy shop.

• Are Present on Forums

When I refer to forums, I’m talking about forums that are not part of Etsy such as Quora as well as other similar websites. Do not waste time advertising on Etsy forums because there are a lot of sellers on there. And regardless of how excellent the product you offer, they’re unlikely to buy.

This is a different method to help your customers. There is no one who would like to see you advertising your product on every forum blog post. Instead, utilise your knowledge and knowledge to answer prospective customers’ queries. Let them know that you’re an experienced advisor. Make them believe you’re an expert.

If you do it right, readers are likely to be interested in learning the person behind your name. Include the details about your shop on your profile, so that potential customers can go to your store.

• Promote using User-generated Content (Review Photos and Influencers.)

UGC is a form of user-generated content. (UGC) includes images that your customers upload in reviews or short videos they upload to Instagram or even in the reviews of influential bloggers on products.

They’re effective and credible since they build trust and confidence among customers.

But how do you obtain these?

One of the most effective methods is to solicit feedback from your customers. Include a notecard that encourages customers to upload a picture while reviewing the product. You can also send them an email to remind them to upload a photo if they are on your list of mailing addresses.

Once you have obtained permission, you may then make use of the UGC in Facebook posts or emails, marketing campaigns, etc.

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