Best Practices for Creating an E-Commerce Website That Converts

To improve conversion rates on your e-commerce website, no aspect of the consumer journey should be disregarded. Every component of your e-commerce website, from the landing page to the checkout page, should be carefully developed. However, creating an e-commerce website that successfully balances a pleasant browsing experience with a clear path to conversion is easier said than done.

We’ve compiled a list of best practices to help you develop a more rewarding and thoughtful conversion route for your e-commerce website.

Ways to Create an Ecommerce Website for Increased Conversion

When we are looking for ways to create an e-commerce website, it is essential to keep the following points in mind to improve the user experience for your visitors and customers.

Convey a Sense of Urgency

Consider adding a sense of urgency to your e-commerce site. One CXL study discovered that by establishing a sense of urgency on an e-commerce site, discussion rates improved by more than 330%. This can be accomplished simply by modifying the wording of your CTAs; for example, changing “Shop Here” to “Shop Now” may offer your visitors the nudge they need to convert.

Include a Green-Bar SSL

Displaying the green bar SSL on your website has been shown to reduce shopping cart abandonment. Here’s how it looks on various search engines:

The green-bar SSL shows customers that your website is trustworthy and secure. A green-bar SSL protects visitors’ financial information from hackers and scammers. People don’t want to buy from unsafe websites. In a test, two forms were produced for clients to complete: one without the Verisign seal and one with it. There was a 42% boost in conversions on the form with the Verisign seal, suggesting that visitors are more likely to give personal information and convert when they are certain it is safe.

Offer Different Payment Methods

Direct debit, bank transfers, digital wallets, e-invoices, digital currencies like Bitcoin, and hundreds more non-card payment options are accessible online. Although your website cannot offer 100+ payment alternatives, you must identify your target demographic and offer payment ways that suit them.

For example, a website with an average expenditure of $50 may benefit from primarily accepting credit and debit card payments, whereas a company may want to promote financing because the things being offered are substantially more valuable. Try to provide the top three payment methods in your sector; doing so has resulted in a 30% increase in conversion rates for firms.

Include Product or Company Reviews

Reviews are one of the most effective ways to turn any curiosity about your goods into a sale; potential customers want to hear from previous buyers who are similar to them. Add customer reviews next to or below your products to demonstrate your credibility. Customer recommendations influence purchasing decisions because customers are likelier to believe reviews from customers with whom they identify.

To accomplish this, allow customers to submit rapid feedback on the quality of your product or service. Amazon handles consumer feedback effectively; in fact, one of the first things you see when looking for a product is a list of customer reviews.

Use Well-Chosen Imagery

When attempting to enhance conversions online, having excellent pictures of the product or service you are providing is critical – as the old saying goes, “A picture is worth 1000 words.”  Make sure you have high-quality images of your goods that show all angles and details. This instills confidence in the buyer about the goods, their quality, and what to expect when they receive them.

Mobile-Optimize Your Webpage

Mobile accounts for about half of global online traffic. Thus, your e-commerce site must be mobile-friendly. Simple checkout is more critical on mobile than on desktop. User screens are much smaller, fewer distractions are better. Could you keep it simple?

You should also realize that phone data is unreliable. Your site must be mobile-optimized because phone signals can drop in a second, slowing download speeds.This speeds up load times even on slow internet connections. These simple steps can make the difference between a mobile conversion and a competitor’s site visit.

Write Brief, Effective Product Descriptions

Product descriptions are essential for e-commerce sales. You’ll lose clicks and sales without good product descriptions. Your product descriptions and language should relate to your prospective buyer, their ambitions, and their issues. This will make clients feel like you understand them and their needs, making them more likely to conduct business with you.

Concision is the most crucial aspect of product descriptions. As said, people skim anything over a few lines. If you need to deliver a lot of information to your customer, consider putting it behind a “read more” button, breaking it down into bullet points, or using an infographic.

Create a Simple Layout

Creating a clear and consistent experience from site to checkout is crucial to minimizing bounce rate and increasing conversion rate. A study found that clean websites (more white space, bigger images, and less text) have higher user engagement rates. Changing your e-commerce site to be more minimalistic can be easy if you follow a few simple rules:

Reduce design elements and distractions on product pages to highlight product pictures. Highlight your CTA buttons to attract clients. Test your website on numerous devices to speed up shopping and checkout for all customers. Avoid website distractions—less is more.

A successful e-commerce website needs strategic design, interesting content, and user-friendly features. User experience may be improved by employing clear CTAs, conveying urgency. Streamlining the checkout process, guaranteeing website security, giving different payment methods, legitimate reviews, and high-quality graphics. These best practices help create an e-commerce website that stands out in the digital marketplace and grows revenue.