A Pinterest Video Can Help Your Brand Get Noticed

Pinterest Video Pins are changing the game on the platform as early users are experiencing huge benefits from this.

By 2020, videos will be the main content that will be thriving on Pinterest and Pinterest, with Video Pins quickly becoming one of the most effective creative tools for companies, brands, and creatives.

By using Pinterest Video Downloader, it is possible to download Pinterest Videos in HD quality.

Our blog discusses how to create stunning Video Pins to skyrocket your Pinterest growth, and a few strategies for optimizing your productivity and driving traffic:

Why Pinterest Video Pins Are Incredible for Business?

People love watching videos. They’re a captivating format that’s great for brand telling stories and displaying your services or products in the real world.

Video Pins excel when they stand above the rest. They will automatically begin playing on your desktop once they’re about halfway up on the screen.

As Pinners scroll through all the static images on their Home Feed, or on a board, they will often make a stop to watch a video when the movement of the pin grabs their interest.

In addition, Video Pins are shown as a scrollable banner at the very top of Pinterest mobile app results, creating an enormous opportunity for companies who want to expand their reach.

There’s a good chance that you’re already sharing or watching videos on platforms like Instagram, Facebook, TikTok, and YouTube.

What you might not realize but is the fact that Pinterest is a fantastic platform for video Video Pins can bring many benefits to businesses.

The number of videos viewed on Pinterest in the last year increased more than 6 times over the year before. This is primarily due to food and drinks as well as beauty DIY, entertainment, and decorating your home.

Because Pinterest is an image-based exploration platform, it’s an excellent way to connect with and inspire new viewers.

In fact, 85 percent of users believe Pinterest is the place they go to begin a new project and 97 percent of Pinterest users’ search results are not branded this means they are looking for inspiration, instead of specific brands.

With these things in consideration, you should consider improving your Pins to be distinct from other Pins -and video Pins are among the most effective methods to accomplish this.

7 Tips for Creating Pinterest Video Pins

Pinterest has always been about visuals, which is why it’s best to create high-quality, original video content that can stop scrollers immediately in their tracks.

For you to get started to get started, here are some of the tips for creating top-quality Video Pins.

Tip #1: Grab Attention Early

The most important thing to remember about video, no regardless of the format is to get the attention of the viewer as quickly as is possible.

There are only a few seconds to grab the attention of your audience before they continue scrolling.

When you launch your campaign with a lot of motion and color, showcase the most well-known products, or entice viewers with text in the first couple of seconds, it’s an excellent idea to ensure that your intro is memorable!

Tip #2: Add Text Overlay

Another method to capture (and retain) the attention of a person is to include a text overlay on your video Pin!

Text overlays can help Pins to stand out. They provide context and increase the impact of your message.

When you’ve uploaded your Pin After uploading your Pin, you can drag the slider left or right in order to pick an image to use as your video’s cover photo. It is essential to add the text overlay within your video in some place, and preferably in the middle or at the end of your video!

Tip #3: Keep It Short and Captivating

Although you are technically able to upload videos that are of up to 15 minutes, Pinterest recommends short videos that are between 6 and 15 seconds long.

Videos that are shorter generally perform better on platforms from a marketing perspective, it’s an excellent idea to make your viewers want more. If your video is giving away everything, there’s no need for a user to click to learn more.

Note: Video Pins should be at least 4 seconds long.

Tip #4: Remove the Need for Audio

Have you ever noticed that a majority of Pinterest users are scrolling without audio turned on?

This makes the addition of captions and text overlays to your Video Pins to be all the more important. Be sure that your viewers understand your message even if they don’t have audio.

Subtitles, text overlays, and texts in the in and outro slides great options to create video that is simple to understand without audio and is it facilitates accessibility for people with hearing impairments.

Tip #5: Be Sure to Optimize Your Videos for Search Engines

Similar to pictures, Video Pins should have clearly defined names, descriptions, as well as hashtags that will help increase their search engine visibility!

Adding tags to your video Pins automatically improves their visibility on Pinterest. Just type in keywords and select relevant auto-suggested tags.

The categorizing of video Pins by tags makes them easier to locate and will result in you getting more people to view your video!

TIP: If you’re looking for more detailed Pinterest SEO tricks Check out The Ultimate Guide of Later for Pinterest Marketing.

Tip #6: Comply With Video Pin Specifications

Pinterest allows video Pins in a variety of sizes that include:

• 1:1 1:4
• 9:16, 4:5, 23:30 3:3 vertical
• 16:9: horizontal

Horizontal Pins don’t usually gain much popularity on Pinterest. Therefore, if you aren’t adding vertical pins or square pins, square pins (1:1) are your alternative.

Apart from the dimensions Here are some additional Video Pin specs to follow:

• Type of File: .mp4, .mov or .m4v
• Size of the File: 2GB maximum
• Encoding: H.264 or H.265
• Length: 4-15 secs, however, your video could go up to 15 minutes.
• Title: up to 100 characters. If there isn’t an appropriate Video Pin title, your description will appear within the Home Feed
• Description: up to the 500-character limit. In the first 50-60 characters, they are most likely to be included in the feed.

Tip #7: Make a Mini-series

To keep your Pinterest followers engaged for a long period of time, you can create your own Video Pin mini-series — similar to what you would create with YouTube as well. Instagram.

This is a fantastic method of displaying the same branding and attracting more viewers (via calls-to-action) to view the next installment in the series.

Mini-series’ are great for telling detailed stories, featuring the products, and exploring deeper subject matter.

Keep your video series tidy and neat by saving each video Pin onto the exact same Board, and adding an appropriate title that will help improve organic discovery.

How to Upload a Video to Pinterest?

After you’ve finished your video, you’re now ready to share it with Pinterest:

• Log into your business account Go to”+” at the top, click “+” icon at the top, then select “Create Pin”
• Upload Your Video
• Slide the slider to the left or right on the video that you would like to use to be your cover picture
• The Video Pin the title and a description, then add it to a board by selecting the drop-down menu in “Select”
• Include a link
• Create your own Video Pin!