How to Use Text Messaging for Events and Conferences

Experience has taught us that text messaging has applications in every industry. Additionally, planning an event or conference is not always the simplest task. We strongly advise starting to use text messaging for conferences and events if you work in the event planning industry.

First off, an event text messaging solution is perfect for disseminating information to sizable crowds. SMS for conferences and events not only has a high open rate but also a quick response time.

The second way to increase ticket value is to use mass messaging to organise large crowds for events, or to disseminate up-to-date information and emergency communications.

Let’s now look at how text messaging can alter your attendance and feedback at conferences and events.

What Are the Uses of Text Messaging for Conferences and Events?

Before you even begin, you should be aware that manually sending text messages for conferences and events can be very time-consuming and prone to human error. Unless you use a robust texting programme like Trumpia, you won’t get the most out of these efforts, whether you want to use text to organise your event or customise attendees’ experiences.

The mainstay of texting at events and conferences is mass messaging. This is so because the primary goal is to send numerous texts to various distribution lists. Customers, attendees, and members of your team can all receive various alerts before, during, and even after the event. And you want to accomplish that as quickly, simply, and effectively as possible.

When planning conferences and events, communication is crucial at various stages. 

The majority of stages are split into:

• Communication before an event
•  When communicating about an event
• Communication following an event

To promote customer engagement and exchange crucial information needed to:

• Stoke interest and event participation
• Assistance with ticket purchase
• Exchange emergency phone numbers
• Send notifications and reminders
• Post-event feedback gathering

Advantages of Texting

The best way to communicate with your audience is via text message. Depending on how you choose to use it to contact clients or prospects, it has a variety of advantages.

1. Text messages are a dependable means of always staying in touch because 90% of them are read and 99% of them are delivered.
2. Use automated messages to contact attendees of the event or conference with invitations, updates, and reminders.
3. Use MMS messaging to introduce the keynote speakers and the event staff.
4. Enable efficient and prompt text support to improve operations and customer service.
5. Send secure, direct reminders or payment updates to your clients.
6. Increase traffic by contacting potential conference or event attendees through text marketing campaigns.

Registration for Boost Tickets Using Text Messages

If you are an event planner, you are aware of the significance of ticket registrations to the success of the event. Low registration rates increase the likelihood that the event won’t take place again. 

Please think about implementing the following advice to promote engagement and raise interest in your upcoming events:

• Users can obtain answers more quickly by using a live chat option. Because people frequently have follow-up questions for which they are eager to receive immediate responses, you might want to include this option on your landing page. Live chat extends the help feature so that you can contact a live agent in addition to providing automated answers to frequently asked questions.

• Work together with speakers, influencers, and well-known brands. Speakers and sponsors typically volunteer their time to promote the event. Involve influencers in promoting your event across social media. To get the most out of the collaboration, give them the scripts, photos, and videos. Additionally, you can offer influencers free tickets to the event or other rewards in exchange for social media posts or vlogs about the event.

• Make stunning landing pages to accept registration for your event. Customers will leave if the event page doesn’t look good or doesn’t have the information they need. It’s not simple to draw attendees to events. Make sure your event page includes details about all sponsors, speakers, ticket prices, benefits of attending, the location, and the time.

• Create an email campaign to increase engagement. After they’ve signed up for your event and conference, your attendees need nurturing. Of course, text message updates and reminders can help you do that, but email can also be useful. Sending emails with interesting and helpful information will help you stay on your attendees’ minds. The only things you can give your registrants are attendee guides and information on potential attendees.

Utilise Text Messaging to Send Event Incentives and Rewards.

Sending a limited-time offer to prospective attendees can increase customer engagement and boost event and conference ticket sales.

You can think about potential text-based flash sales as part of pre-event planning to pique attendees’ interest.

A fantastic way to interact with your audience directly is through text messaging for conferences and events. You can increase traffic and registrations to your business by sending out promotional messages beforehand.

SMS event reminders are a fantastic way to let attendees know about any alterations or updates. Consider using rich messages if you want to go above and beyond and improve your messages.

Event and Conference Organisers Using Text Messaging 

Before the Event

You can solicit participation in your text messaging campaign from the speakers and other attendees of the event. Once they’ve done that, you can text them the times and locations of their presentations as well as any other pertinent information. In this way, printing and distributing materials take much less time and money. Additionally, you lessen the likelihood of no-shows or miscommunications with presenters and other contributors.

During the Event

Every delegate, presenter, or contributor can receive text message reminders of their appointments and advice just before the start of their speech, presentation, or activity. You can target specific groups and send them multiple reminders at various times that are tailored to the requirements of each participant group. 

And you can text them right away to inform them of any changes, such as rescheduling, cancellations, or even venue changes.

After an Event 

Knowing what went well (or poorly) at your previous events will help you plan better for the future. To get feedback, send an SMS survey to your participants or even your team. For conferences and events, polls and open-ended surveys are frequently the most useful. 

Final Words

Therefore, we believe it is quite obvious that using SMS gateway for conferences and events is a great idea—not only for reminders and promotions but also for building strong customer relationships with attendees.

Everyone stays informed about operations thanks to text messaging. Text messages make it much simpler for people to give and receive directions, ask questions, and request assistance. They ought to also see quicker results, provided that nobody is overly busy.